Writing and Storytelling
We are a storytelling animal. Stories connect us to knowledge, to our community and to each other in a way that nothing else can. The principles and techniques used in writing are the same foundation of a good movie, a powerful speech, or even a song… really anywhere humans communicate.
What is a story? A summary for marketers.
The short answer:A character-based narration. Slightly longer answer: A character-based narration...
Writing for Email – The Principles
Writing copy for email (aka EDM or E-blast) is a subtle art, and there are some critical elements to catch attention and design better engagement.